(Pictured with Joey Ramone)
IDA S. LANGSAM is a seasoned and lauded music business and publicity expert. She has overseen numerous successful campaigns for artists, record labels, corporations, arts and arts related events. By bringing her years of experience and connections to her projects, she has the kind of rare insights that allows her clients to rise above the pack.
LANGSAM got her first taste of the music business while still a student, when she was named as New York City Area Secretary for the Official Beatles Fan Club. After graduating, she landed at her first PR firm, Ren Grevatt Associates, where she worked on campaigns for Barry Manilow, Linda Ronstadt, Alice Cooper, The Grateful Dead and other superstars of the day. At the same time, LANGSAM made headway as an accomplished freelance rock photographer, seeing her work published in national magazines such as Creem, Crawdaddy and Circus. She worked her way up through other companies, including ATV/Pye Records and Mercury Records (working with Graham Parker, Rush, Thin Lizzy, The Runaways) before becoming Director of Publicity for Mike's Management where she conceived and executed full campaigns for NRBQ, Baby Grand and the firm's full roster of new talent.
From there she became Senior Account Executive at the legendary Howard Bloom Organization, handling press for Joan Jett, Styx, Mink deVille, and Michael Murphy, among others. One of her final projects with the firm was the campaign that revealed the unmasked face of Peter Criss when he left super group Kiss. Thanks to the success of that campaign, Gene Simmons and Paul Stanley of Kiss asked LANGSAM to reopen their management's in-house publicity department, where she created and supervised world wide PR for Kiss and the full roster of Aucoin Management artists, including Billy Idol and Spider (with Anton Fig), and handled the firm's corporate publicity.
After Kiss and Aucoin Management parted ways, closing the in-house publicity department, LANGSAM struck out on her own, starting Public I Publicity Services, Inc. where her clients included WNEW-FM Radio, Triumph, 2 Live Jews, Jane Sibery, Meat Loaf, to name a few. In 1987 she began a close working relationship with The Ramones that would continue until the band's retirement in 1996.
LANGSAM was lured away from Public I by corporate PR firm Middleberg & Associates, becoming Executive Vice President of The Music Division where she developed campaigns for Atlantic Records artist and "first brother" Roger Clinton, author Patricia Kenneally-Morrison, and Dee Snyder's Widowmaker. Simultaneously, she took a brief term as Adjunct Professor at NYU's Music Business School teaching the Publicity course, but soon found that she missed the freedom and independence of running her own company, and in 1995, LANGSAM struck out on her own again with ISL Public Relations.
ISL PR allows LANGSAM to expand her network of contacts and influence, while working intimately with artists and their managers in every facet of building and sustaining a public image. Because ISL is uniquely positioned as a boutique publicity firm with a long track record of major league experience, LANGSAM is able to spearhead the projects large and small in which she really believes--working on the challenging and rewarding task of helping unknown artists emerge, as well as guiding established stars to the next plateau--all the while keeping the process fresh and exciting.
<<back to top